Xiaomi Auto announced at the IFA 2026 media day on September 3 that it plans to enter European markets, including Germany, in 2027. At the Berlin event, the company also signed memoranda of understanding with an initial group of eight major German automotive dealer groups as the first step in building a European retail and service network.
What did Xiaomi announce at IFA?
Xiaomi Auto’s 2027 plan covers a formal entry into Europe, with Germany among the confirmed markets. The eight dealer groups that signed memoranda are described as established German and European operators with decades of experience and expertise in premium automotive brands.
Examples named in the announcement include Lueg, described as Germany’s first authorized Mercedes-Benz dealer; Emil Frey, described as Europe’s largest dealer group; and SternPartner, a major Mercedes-Benz dealer partner in northern Germany.
How is Xiaomi preparing for Europe?
Xiaomi Auto vice president and head of international business Yu Liguo said the company plans long-term investment in Europe. Its preparations include a European research and development center in Munich and an expanding network of sales and service partners. Xiaomi Auto also plans to add more partners across Europe as the 2027 launch approaches.
In late August, Xiaomi Auto launched its global website and official international social media channels. At IFA, the company presented its Human × Car × Home ecosystem and the Xiaomi Vision Gran Turismo. The exhibition is open to the public from September 4 to September 8.
What milestones did Xiaomi report?
Xiaomi Auto stated that it has delivered more than 700,000 vehicles in mainland China since deliveries of its first model began in March 2024. The Xiaomi SU7 series exceeded 500,000 deliveries in 28.5 months, while the Xiaomi YU7 recorded more than 240,000 locked orders within 18 hours of launch.
In April 2025, the production Xiaomi SU7 Ultra fitted with a track package recorded a Nürburgring Nordschleife lap time of 7:04.957, setting an official record in the electric luxury sedan category. The Xiaomi YU7 GT completed a fully driverless lap in 10:29.483, establishing the first official timed record in the circuit’s newly created autonomous-driving category.
Xiaomi also introduced its SkyNomad range-extender product line at the Kunlun technology event in July, positioning it around flexible interior space. The first model in the series is scheduled to be launched on September 7.
| Milestone | Reported figure | Timing |
|---|---|---|
| Mainland China cumulative deliveries | More than 700,000 vehicles | Since March 2024 |
| Xiaomi SU7 series deliveries | More than 500,000 vehicles | Within 28.5 months |
| Xiaomi YU7 locked orders | More than 240,000 orders | Within 18 hours |
| Xiaomi SU7 Ultra Nürburgring lap | 7:04.957 | April 2025 |
| Xiaomi YU7 GT autonomous Nürburgring lap | 10:29.483 | Reported at IFA 2026 |